Actually the first couple of claims are free so depends on their track record this year. TBH, the Ombudsman is a waste of space - under resourced, slow and inefficient. Could take a year to get your claim sortedIf the insurance do not offer what you can can show to be a reasonable payout, by examples advertised you can take the claim to the insurance ombudsman, who will look at it from a non biased view, but you will need to demonstrate why it's is worth what you ask by way of adverts etc. The insurance company won't like that as they will have to pay the ombudsman.
Best of luck
Roger