Most of the above motorhome owners are members of either camc or ccc or both and perhaps don't want to keep joing different clubs.
I think this is it, for me the price per year is easily worth the information recieved, but for others "paying" for something they get "free" on facebook/meta may be the issue preventing larger growth...
Jim is there any financial trickery where you can give "free" members more ads (maybe video ones as I understand these pay well) to "pay" their way, so the £20 is well spent on ad removal for the regulars and the discounts and the other great mechnisms.
I do wonder if above model is actually stoppping more "members" joining/staying and migration from Free to Subscriber happens. I havn't been here long enough to know if this has been tried in past.