- Sep 29, 2019
- 3,596
- 8,207
- Funster No
- 64,846
- MH
- Hymer Exsis
- Exp
- 20 years
I used to do casual work for a Canoe shop who had a small stand at the NEC for the show, the costs for 2m by 2m stand were eye watering and that was before we even got the stock there and staffed it.I don't think they want you to buy without seeing it. They have been getting excellent results from their own marketing and virtual exhibitions that they feel they don't need to spend all that money on a show. You can see good representations of the vans online before you visit their premises. Hymer are doing the same. Many of the big dealers are also binning the showground. .
In the days when the only way to see motorhomes was the exchange and mart or adverts in MMM, the show was king. There was a waiting list for traders to get places at shows. As for campers, they couldn't fit them all in, and when they did some were so far away from the showground they needed busses to get them in. Times change, makers do not need to be exhibiting as much. This is why you are much more likely to buy a candle or some garden furniture at a show these days rather than a motorhome. The trade are finding out that they can build an audience without the show.
You had to sell a lot of stuff to cover the costs, then there were the people who demanded discounts as in, all of them! The Boss can’t have broke even, he never did it again after that year.