EX51SSS
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‘Rhetoric can have a bad name, as if it means tricksy or deceptive speech. But the bottom line is it's a skill of using reasoned argument to persuade.
Recapturing some of that lost art might be a good idea, and might get us beyond pretty much indistinguishable soundbites’
It’s a shame UK politicians have lost the art of rhetoric.
That’s why they have got nowhere in 2.5 years of alleged negotiations.
rhetoric
/ˈrɛtərɪk/
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noun
the art of effective or persuasive speaking or writing, especially the exploitation of figures of speech and other compositional techniques.
Make your own interpretation but that's the definitive definition