Anything can always be advertised as 'efficient'. The question is, is it 95% efficient or 5% efficientAh - I can see that now, thanks. So, expensive, open flame, requires ventilation, and not actually "energy efficient", as advertised... hmm
3-way fridges are much less efficient than compressors. But they work on gas, which is a huge bonus if you are in the middle of a field and you have a gas bottle. Less so nowadays since solar is widely available.