I wondered if the exact position of the 12v heater element has any bearing on it's performance. Got no experience of where or how they're fitted, but I suppose there's only so much room at the most efficient heating area12v Watts are the same as 230v Watts. The elements are approximately the same output so the performance is the same whichever power source is in use. Problem is that fridges rarely see 12v because most van builders economise on wire size. A quick check on the supply at the fridge with the engine running usually sees 11v at best.